Great news!!! Laura is giving away a 50% OFF voucher to one lucky reader! Just enter at the bottom of this interview!!! Good Luck!!!
alittlepocket.com.au
Read on to find out more about Laura and her beautiful collection:
1. Tell me about yourself. What is your background
and how did you get involved with designing kidswear?
Hey! I’m Laura and I
own the children’s wear label Alittle pocket. I’m originally from a small
Country town and moved to Melbourne in 07 to study Fashion design. I realized I
had a passion for children’s clothing while working on an assignment based on
children’s clothing. After graduating from Uni and all the while looking for
work, I started sewing from home for my family, which I really enjoyed. I mainly
sewed kids clothes and slowly grew a customer base in my hometown and gained a
lot of great feedback. I thought “yeah I’m gonna give this label thing a crack!.
And to cut a long story short, here I am, growing this cool little business and
having a ball with it. Oh and I don’t have kids, lots of people assume I have
kids because of my interest in children’s clothes. Nope just me and my Fiancé
and our many gold fish (that we can’t seem to keep for very long.. and yes I
have a filter and lighting and water conditioners. Sorry completely off topic!
But if anyone has advice feel free to share.)
2. Tell us about Alittle Pocket what are your
inspirations when you are designing, how did the name Alittle Pocket come about?
I simply design styles
that I would love to wear! My favorite part of the design process is fabric sourcing;
I find this is where I get my inspiration. I find that simple styles coupled
with unique fabrics create designs with an edge. I also design for comfort and
room for play! What can I say, I love comfy yet cool looking kids! My 3 rules
when designing clothing is that they must be Comfortable, easy care and super cool.
3. Do you listen to music while you design? What
are you listening to right now and does this influence your collection
I always listen to music when I design. It certainly helps me be more creative. Right now I’m listening to Joshua James and James Vincent Mc Morrow. Great music.
I always listen to music when I design. It certainly helps me be more creative. Right now I’m listening to Joshua James and James Vincent Mc Morrow. Great music.
4. Describe your style; does this influence your
collection?
Wherever I go I need to
feel comfortable, which is one thing that influences my children’s wear. I love
colour and unique designs. I create ranges that I wish I had in my own wardrobe!
I can’t believe how many people ask if I do adults so perhaps there may be
something in the future for the big kids!
5. Who are your favourite designers? Womenswear
and kidswear?
To be completely honest
I don’t have a favorite Fashion designer. That was the first question I was
asked when going to Uni and I remember lying because I felt ridiculous studying
Fashion and not having a favorite designer!
There are a lot of talented designers out there, whether it’s Fashion,
home decor or textile designers. I love Kaffe Fassette, he creates amazing
prints, tapestries and knits.
6. If you could collaborate with anyone in the
world, who would this be? Why?
I had never given this
thought, but if I had to collaborate with someone I would have to say Kathryn
Del Barton. She’s an Aussie artist and her paintings are amazing, some a little
too grown up for kids, but certain parts of her paintings would look awesome as
printed fabric
7.Do you have a favourite café, shop, book store,
etc. you gain inspiration from or a place you can go and just relax and ponder?
I love going to cool
little cafés and finding new places to hang out. Melbourne’s a great city to
live, Lots of great places to go and creative individuals to meet. I do a lot
of relaxing and pondering when visiting my family in my hometown, Robinvale. I
was there recently and the minute you drive in to the town you instantly feel
good, like “yes time to chill out and catch up with Family”. I didn’t realize
how much I loved Robinvale until I moved away and now I really appreciate how
great it is.
8. What’s next for Alittle Pocket? Any exciting
news or collaborations happening soon?
No collaborations
however I’ll be working on Spring/Sumer 13 range very soon which is exciting!
I’m also hoping to do more wholesaling so if any retailers are reading this
feel free to contact me!
9. What’s the best advice someone has given you?
The best advice I’ve
been given is by my Mum, she always tells me to be happy. Pretty simple I know
but at the end of the day it’s the most important thing. When I was little and
worried about things, she would sing Que Sera Sera (Whatver will be, will be).
And her and Dorris Day are absolutely right!
10. Any
advice you have for us, something you have learned lately?
My best advice would be to enjoy life as its too short. Do what you love
and follow your passion. I try not to worry about the little things anymore
because there are worse things in life and realizing this really puts things in
to perspective. One of my favourite quotes:
“Life is not a rehearsal
Each day is a new show.
No repeat, no rewind, no retake
So give your best shot in all your acts.
As the show goes on and on and on”
11. If you
could travel anywhere right now where would that be? Why?
I’m travelling to the
USA very soon! Woo hoo! This is the first time I will be going over seas, I
hope to go to as many places around the world as possible, so first stop, USA!
12. Favourite childhood memory.
I had a great
childhood! I have too many wonderful memories to have a favorite. I loved
family holidays, Christmas’s and birthdays were always fun. My family owns a
grape farm, so loads of acres for motorbike riding, which was something my
cousins and me did all the time! I’ve
known my Fiancé and one of my bestest friends since kinder, they are both
important people in my life.I grew up in a loving and supporting family, which
to me, is one of the most important things growing up.
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