One look at Tuchinda's lookbook and I was in love.
Sophisticated, well designed and tailored clothing for children is a dream come
true. Tuchinda is so well designed I would be more than happy to wear
the collection myself. With influences from Milan, Paris and Tokyo
owner and designer Tina Tuchinda combines these influences to create a well-
mix collection, a collection that encourages your little ones to mix
and match to create their own signature look.
Intrigued by their aspirations to create a brand that encourages
children to be themselves and to inspire to do great things, I look forward to
dressing Edith in this brilliant brand!
Read on to find out more about Tuchinda! Interview taken from their
website.
What is the inspiration for Tuchinda?
The inspiration for Tuchinda started with the birth of my
son, Hunter, and the enjoyment I have dressing him everyday. Tuchinda
embodies the artistic, sophisticated, and inspired approach I have to dressing
my son.
My son motivated me to take a closer look at the childrenswear market and
I quickly realized there weren’t enough options for what I loved. With a
background in fashion design, I decided I would make his clothes myself.
By the time Hunter was 6 months old, I was quietly creating clothing for him
while he slept at night. Soon after, I was sewing and designing day and
night for Hunter and his friends.
What makes Tuchinda different?
Tuchinda expresses a high level of artistry normally reserved for luxury
womenswear and menswear. I predominantly use European and Japanese
fabrics, including organic fabrics whenever possible. There are a lot of
pattern manipulation, sewing technique, details, prints, and colors that are
highly sophisticated and not easily found in childrenswear. I believe
children’s clothes should be multicultural wearable art. Tuchinda also
reflects all that I loved from my travels abroad. I was most influenced
by three places, Milan, Paris, and Japan. In Milan, I was intrigued by
the sophisticated way they mixed multiple colors and prints in the same
outfit. In Paris, I became obsessed with the nonchalant chic attitude
towards dressing. In Tokyo, I embraced the “cool” break away from all
that is normal seen in their streetwear and their avant-garde designs. I
try to combine all of these elements in my collections.
Who is Tina Tuchinda?
I have always had a love for fashion design that I could never turn away
from and after a late career change from public relations and product
development I went back to school, Parsons, for fashion design. Upon
graduating, I was intent on working in womenswear but happily found out that I
was pregnant and decided to take some time off to raise my son.
As soon as I had my son, I wanted to give him the best of everything
whether that be education, nutrition, love, inspiration…even clothes. I believe you can raise a child to be passionate,
creative, worldly, elegant, and have good taste, but it’s important to start as
soon as they are born and surround them with it so that it becomes second
nature. My hope is that my son is always creating. I feel, if
you want your child to be a certain way, you must be that yourself. This
is how the TUCHINDA brand was born. My mission is to give my child
and every other child clothes that are passionate, elegant, inspirational,
worldly, and inspire good taste. Last, I hope that my business will
inspire my son and other children to always create and reach for their
aspirations no matter who they are or where they come from.
The Meaning Of Tuchinda:
Tuchinda is our last name,
but it is also Thai for “a closet of precious stones.” We believe this is
fitting for our brand, since we see each collection as a closet of precious
pieces of art. Like a collection of art, filled with an eclectic mix
of exciting colors, images, and feelings, children’s apparel should be just as
thrilling. We hope the Tuchinda brand will always inspire children and
adults with new and intriguing combinations.
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